Currently, many small medium businesses (SMEs) appear in Indonesia. This is very positive impact for the global economy in Indonesia and also in order to increase competitiveness in the field of providing products or services in all areas. SME example here can be various, ranging from business Handycraft, a food business, services, rent a car or also in the IT field, such as selling hosting space and web design services (as I do ... hehehe)
Some time ago I accidentally read any posts regarding the utilization of IT in supporting SMEs. According to any posts in the use of the Internet as a medium of information technology in support of SMEs can be described as some of the following points:
Communication
Internet used as a medium for communication with various parties. For example, here between SMEs with suppliers. For example in the field of SME's poultry farm. Owner can use the e-mail to the supplier for example, to feed their flocks or to order the parties to the supplier communication with SMEs.
Communication here can be manifold, one of which has been discussed earlier such as the use of e-mail. The author never see a labor service company in Singapore that have been using Yahoo! Messenger to conduct negotiations with prospective container workers in Hong Kong. So the prospective migrant workers are sitting in front of a PC equipped with a webcam so that prospective penamung employment abroad can directly see the physical condition of prospective migrant workers. But I do not recommend you to be a mild foreign workers ... aja own business, Tul gak?
Promotions
This means the Internet is used as a means of promotion services, or products offered by SMEs. For example in the field of SMEs such as rent a car (rental vehicle) can promote the service through the website or through the mailing list. Author's experience that the media mailing list is the most effective way to offer services or products. Why so? That is because that mailing list is a forum for discussion-based e-mail about a certain topic.
People or parties who joined in a mailing list usually have a certain similarity in the goals and interests is also a certain similarity. For example there are five on the mailing list or mailing list bunda father about the contents of the new young couple have a child. You for example a SME in the field of baby clothes, you can offer your product to the mailing list that has been mentioned earlier. Thus, the campaign can be more focused to a certain target audience and relevant to the products you offer. As a conclusion of the campaign here can be done through various ways including:
* Website, you can create a website for the service or product you sell and enter the website into search engines. Measure how effective your campaign through the website. This can be seen with the visitor statistics for your website or also from the feedback that enter through your website. How can I do if bikinnya, easy - - search for people who can aja bikin website. And I do not dikira website is expensive. With money Rp.500 rb aja you already have a website I can.
* Mailing list, you can submit a campaign of your product or service in the form of e-mail to the mailing list that are relevant to your offer. How easy. You can go to www.yahoogroups.com mailing list and find the relevant products or services you offer, and then follow to join the mailing list is. While discussions with members of another mailing list then you can also offer your product or service.
* Chat, you can use the chat facility to offer a product or service. Chat here is usually effective if in the form of chat room (not private chat). For example you can create a chat room on Yahoo! Messenger invites people to join and see what you offer.
Research
Other functions of the Internet that is not less important is to do research and comparison. SMEs should take advantage of the Internet to research to find out how far superior product compared to other similar products that already exist. Research function here can also be used to search for a new formula to strengthen the quality of the product or service.
Research is also useful to know what is done by competitors with similar products with which you have. Weapons of research is how to utilize the search engine properly. Using search engines is not as you imagine. Use the right keyword will accelerate your business research on the internet and in the end will also be able to compete with other SMEs that have not been utilizing the Internet to do research.
So the problem now is if we have to do it all, if our business continues to be haphazardly forward and develop? How about you? write in a comment below!
Some time ago I accidentally read any posts regarding the utilization of IT in supporting SMEs. According to any posts in the use of the Internet as a medium of information technology in support of SMEs can be described as some of the following points:
Communication
Internet used as a medium for communication with various parties. For example, here between SMEs with suppliers. For example in the field of SME's poultry farm. Owner can use the e-mail to the supplier for example, to feed their flocks or to order the parties to the supplier communication with SMEs.
Communication here can be manifold, one of which has been discussed earlier such as the use of e-mail. The author never see a labor service company in Singapore that have been using Yahoo! Messenger to conduct negotiations with prospective container workers in Hong Kong. So the prospective migrant workers are sitting in front of a PC equipped with a webcam so that prospective penamung employment abroad can directly see the physical condition of prospective migrant workers. But I do not recommend you to be a mild foreign workers ... aja own business, Tul gak?
Promotions
This means the Internet is used as a means of promotion services, or products offered by SMEs. For example in the field of SMEs such as rent a car (rental vehicle) can promote the service through the website or through the mailing list. Author's experience that the media mailing list is the most effective way to offer services or products. Why so? That is because that mailing list is a forum for discussion-based e-mail about a certain topic.
People or parties who joined in a mailing list usually have a certain similarity in the goals and interests is also a certain similarity. For example there are five on the mailing list or mailing list bunda father about the contents of the new young couple have a child. You for example a SME in the field of baby clothes, you can offer your product to the mailing list that has been mentioned earlier. Thus, the campaign can be more focused to a certain target audience and relevant to the products you offer. As a conclusion of the campaign here can be done through various ways including:
* Website, you can create a website for the service or product you sell and enter the website into search engines. Measure how effective your campaign through the website. This can be seen with the visitor statistics for your website or also from the feedback that enter through your website. How can I do if bikinnya, easy - - search for people who can aja bikin website. And I do not dikira website is expensive. With money Rp.500 rb aja you already have a website I can.
* Mailing list, you can submit a campaign of your product or service in the form of e-mail to the mailing list that are relevant to your offer. How easy. You can go to www.yahoogroups.com mailing list and find the relevant products or services you offer, and then follow to join the mailing list is. While discussions with members of another mailing list then you can also offer your product or service.
* Chat, you can use the chat facility to offer a product or service. Chat here is usually effective if in the form of chat room (not private chat). For example you can create a chat room on Yahoo! Messenger invites people to join and see what you offer.
Research
Other functions of the Internet that is not less important is to do research and comparison. SMEs should take advantage of the Internet to research to find out how far superior product compared to other similar products that already exist. Research function here can also be used to search for a new formula to strengthen the quality of the product or service.
Research is also useful to know what is done by competitors with similar products with which you have. Weapons of research is how to utilize the search engine properly. Using search engines is not as you imagine. Use the right keyword will accelerate your business research on the internet and in the end will also be able to compete with other SMEs that have not been utilizing the Internet to do research.
So the problem now is if we have to do it all, if our business continues to be haphazardly forward and develop? How about you? write in a comment below!
No comments:
Post a Comment